E-Commerce Messaging Best Practices

An overview of how to market PayBright on your e-commerce site

In this section, we walk you through how to promote your buy now, pay later option at key points in the online customer journey by allowing shoppers to reimagine the cost of their purchase.*

By strategically placing information about PayBright on your website at critical stages in the user experience (such as on product pages and at checkout), you are more likely to encourage customers to buy now, pay later in your store.

This is where the price transformation widget comes into play!

Price Transformation Widget - Overview

The price transformation widget integrates with your e-commerce site’s pages, and lets customers know they can pay over time at several stages of their shopping journey. It provides information on
how to qualify, and breaks down the installment prices for individual items and for an entire cart.

The price transformation widget is a simple integration to your e-commerce site’s various product pages. This makes customers aware of how affordable your product can be by choosing PayBright at
checkout, whether you are offering Pay in 4 or Pay Monthly.

Look to the example below. It shows you how the Price Transformation Widget (monthly) appears on a product page, right below the product price.

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This widget appears at the following moments in the customer journey: the product page, on the product page modal, and on the cart page. Let us explain further!

a) Price Transformation Widget - Product Page (Monthly)

The first major touchpoint for a customer is the product page. If you’re offering a monthly PayBright plan, look to the example below: A short sentence about PayBright’s monthly plan has been added below the product’s price. It shows customers how low a price they can pay per month, and encourages them to prequalify.

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After clicking ‘Prequalify’ in that sentence, customers are shown the Monthly Product Page Modal (see next section).

a) Price Transformation Widget - Product Page (Pay in 4)

If you’re offering PayBright’s Pay in 4 plan, look to the example below A short sentence about PayBright’s biweekly installment payments has been added below the product price. It shows
customers the price of each installment, and encourages them to learn more. After clicking ‘Learn More,’ customers are shown the Pay in 4 Product Page Modal (see next section).

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b) Price Transformation Widget - Product Page Modal (monthly)

Once customers click the ‘Prequalify’ button on a product page, they will see an informational PayBright pop-up. Look to the example below. For monthly plans, the pop-up contains the following information:

  • A breakdown of the minimum they can pay over the course of X number of months
  • Information on how to apply for an instant decision.
  • Brief details about how and when payments will be made.
  • A ‘Prequalify now’ button that will take them to a simple application process.
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Adding PayBright’s Prequalifying Widget to your product pages is simple. You can find it here:

b) Price Transformation Widget - Product Page Modal (Pay in 4)

Once customers click ‘Learn more’ on a product page, they will see an informational PayBright pop-up.
Look to the example below. For Pay in 4 plans, the pop-up contains the following information:

  • A note that the bi-weekly payments are interest-free
  • Information on how payments will be made
  • Assurance that PayBright does not require a credit check for bi-weekly payment
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Adding PayBright’s Prequalifying Widget to your product pages is simple. You can find it here:

The Cart Page

You can easily display installment prices for the entire cart as well.

The Price Transformation Widget also integrates with your checkout page, easily displaying installment prices for the entire cart for customers.

On the cart page for monthly payment plans, customers will see the minimum payment amount per month, and a link to prequalify.

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Adding the widget to your cart page takes only a few steps. Get started by accessing
PayBright’s Price Transformation Widget Page here:

*If you are a merchant in Quebec, please contact Merchant Success for additional support on Quebec-compliant graphics and content.


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